Develop a product led growth mindset

 

For products to become market fit organizations must embrace product mindset and agile. Yet siloed ways of work, excessive focus on sales goals, lack of time or capabilities constrain organizations from achieving this mindset impacting decision making process and ultimately product success.

Regardless the stage on which your products and portfolio are at I partner with teams from different areas to help them create the frames required to develop the product mindset they need:

  • Metric framework setting

  • Roadmapping

  • User Journey Analysis

  • Agile methodologies

  • Service Design

  • CX and Know Your Customer

  • Jobs to be done

  • Go to Market Strategy

Recent projects:

nowo - app, site and embbeded

nowo is one of many digital products in the digital strategy of Grupo Financiero Aserta. Focused on D2C, the product was unable to meet growth goals. An analysis on the Real State industry provide relevant insights on the market and understanding of customer and consumer needs and new growth opportunities where identify.

Main outcomes

  • User Experience optimization leading to 100% paperless process

  • Disrruptive tech integration allowing 24/7/365 service

  • Blog and community re-launch strategy

  • IaaS B2B business development

  • New channel analysis

  • Rebranding and key message definition

Inputs: Research (10h.) + 3 workshop (12h.) + Analysis (6h.) + Strategy (6h.) + Management

DBi - Media Buying Product Portfolio management

Market media buyer was on a verge of loosing its leading position. With in a wider position strategy, bringing to live a competitive media buying tool strategy was paramount. The strategy encompass migrating the current product offering to DaaS. The project involved a thorough production cost analysis to identify most profitable and sustainable products. Business saw a 120% reveneu growth and combined with the newly developed Media Strategy, the corporation was named Best Media Digital Strategy Group by the independent panel Scopen.

Main outcomes

  • User experience analysis

  • Revenue and sustainable analysis

  • Market fit analysis and new oportunities

  • Team and capabilities leverage

  • Integration process with other key production areas

  • Commercial training

Inputs: Research (4h.) + 2 workshop (8h.) + Analysis (6h.) + Strategy (8h.) + Management