Born in Madrid and trained in London I started as art director, copywriter and creative strategist at boutique and global advertising agencies.

From advertising I scale up my capabilities to digital marketing assessing brands and agencies in their strategy and transformation process.

Searching for more challenging market scenarios I moved to México with Havas Group to lead their cross agency strategy and data product.

Due to my understanding on how to approach consumers I lead the product transformation of a leading insurance carrier as Head of Digital Products.

Back in Europe I enrolled Emakina as a Business Designer to assess brands and their teams on new ventures and product optimization.

I now team up with SME´s and startups to fulfill their “vision to product” strategy and operation efficiency.

Juan Ignacio León y Castillo