Develop a product led growth mindset
Creative Strategy
In an over crowded environment brands are constantly challenged in their acquisition, conversion and retention goals. Creators are under endless pressure to fulfill every metric yet with little time to reflect on strategy. Unguided IA automation brings an added risk on creating meaningless materials.
I have assessed SMEs in different environments training their creative teams to develop a consistent strategic process from brand values to tailoring messages for consumers on specific steps of their journeys:
Creative agency management and briefing
Strategic Concept development
Cross media and marketing strategy
Cross media conceptualisation
Content strategy guidance
Metric framework design
Customer Journey analysis
Recent projects:
SHV PRIMAGAS - Acquisition campaign
Primagas had bought leading bottle gas brand in Spain and had the grow with in the HORECA industry. As summer is a peak season in Spain, the campaign goal was to raise awareness on brand services to foster SMEs owers moving to Primagas.
6 Grados - Product, GTM and content Strategy.
6 Grados was born out of the growing market demand for craft beer. A major player in the industry wanted to launch a product in the category yet they need it prove of concept. 6 was created from scratch as a pilot. Product, branding, packaging, media and content teams where briefed on launching a pilot with minimal budget. Product was shaped to leverage impact of social media and the latest OOH tech.