Explore taking your vision to viable products
First stage on successfully evolving vision to fit to market product a Discovery process needs to take place.
Let´s find out who´s your consumer, what are their needs and how other products and services are meeting them to identify opportunities and design the best solution and MVP.
If you want to ensure the process outcomes I provide the following modules:
Market landscape and product benchmark
KYC qualitative and quantitative research
Opportunity identification and Vision definition
Brand and organization asset analysis
Service design analysis and optimization
Customer Journey mapping
MVP definition and relevant features
UX and UI workshops and briefing
Recent projects
tienes aura - insurance marketplace
A leading global broker identify women as a target with high potential as the product and strategy was not clear we set up a series of workshops that included main stakeholders (Business, product, sales, marketing and digital) Opportunities where identify and evaluated for board validation.
Outcomes
Marketplace vision and strategy
Market benchmark in two regions
Relevant consumer insights
Top market products to prioritise
MVP definition incl. features and tech specs.
Business case
Inputs: Research (12h.) + 2 workshop (8h.) + Strategy (8h.) + Management
Healthcare platform - Customer engaging strategy
Pharma industry is on a transitional stage. Tradicional apprach to healthcare customers is constrain by regulation yet brands and organisations are realising they can do more. To explore a disrruptive strategy the brand need it to explore Healthcare Customers needs as well as Healthcare Profesionals. Through a series of workshops and Customer research and interviews we could identify opportunities to ideate and design an MVP.
Outcomes
Healthcare consumer and professional deep understanding
Global Industry Benchmark on hyperegulated industry solutions
MVP prototype and panel test.
Business case
Inputs: Research (10h.) + 2 workshop (10h.) + Strategy (6h.) + Management